Mid-Week & Off-Peak: An Owner’s Guide to Maximising Bookings

Many consumers will look for a ‘bargain’ during the winter months, making it the perfect time to run any offers or reduce your cost for mid-week bookings. Promotions such as ‘get an extra night free if you book from Tuesday to Thursday’ often work as there tends to be little difference (if any) in your overheads, but the customer is presented with a real incentive to book. When deciding on pricing, always compare with your top local competitors, such as independent hotels, and use these as a rough guide for to where you want to sit.

Enviably close to the quiet beaches where the seasonal dog bans are lifted? Situated in a certified Dark-Sky stargazing area? Got standout interior features or original art on the walls? Whatever you believe sets your property apart, that’s what your niche is. By leaning into this, you’ll attract guests looking for something specific, which can help bring in the bookings during quiet periods. At Keepers, we have our own categories to help our properties shine – these include celebration houses, dog-friendly cottages, and sea view houses, among others!

Having a feature such as a log burner or a covered outdoor area with heating is another factor that is likely to make you stand out during the ‘slow season.’ Anything in or outside of your property that can bring a little magic to the colder, darker months here in the UK is sure to get interest. Some popular examples include log burners, rolltop baths, cinema rooms, games rooms, hot tubs, and saunas. These features will often be presented as a category of their own with listings agents (like the ones we mention above,) giving your property more opportunity to show up in the search results and get noticed!